Florian Schwarzbeck
November 2023
Great agency with nice colleagues who work on the best customer results every day
Google
Becklyn
VERIFIED
8 REFERENCES
Overall Rating
Distribution of review criteria
| CRITERIA | RATING | DISTRIBUTION |
|---|---|---|
| Quality | 5.0/5 |
|
| Planning | 5.0/5 |
|
| Costs | 5.0/5 |
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| Willing to Refer | 5.0/5 |
|
Distribution of rating stars
| STARS | PERCENTAGE | DISTRIBUTION |
|---|---|---|
| 5 Stars | 100% |
|
| 4 Stars | 0% |
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| 3 Stars | 0% |
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| 2 Stars | 0% |
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| 1 Star | 0% |
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Exploring digital future - togethher
Profile Overview
Feedbax Awards
Service providers ranking among the top 20 in our directories are awarded our Top Vendor recognition for the respective directory.
About Becklyn
Hi. We're Becklyn. As a digital agency, we do exactly what it takes to create wonderful digital products: customer experience design, product engineering and digital growth marketing. We are a team of over 36 Digital Explorers; and our home base is in Ludwigsburg near Stuttgart.
.Becklyn is a digital agency that develops headless-based solutions for e-commerce, websites and software solutions.
We are partner of MACH as well as Contentful Gold Partner, Commercetools, Emporix and many more.
Do you have any questions about this information?
Contact the vendor and get feedback on your queries in a timely manner.
Locations
Expertise
20%
5%
5%
25%
10%
10%
5%
5%
15%
- Software Development: 20%
- Cloud Solutions: 5%
- Content Marketing: 5%
- Web Development: 25%
- E-Commerce: 10%
- UX / UI Design: 10%
- Web Design: 5%
- Marketing Strategy: 5%
- Pay Per Click: 15%
CMS & Website Builder
30%
20%
50%
-
Other: 30%
- Typo3: 20 %
-
Contentful: 50%
ECommerce
22%
45%
33%
- Shopify: 22 %
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Other: 45%
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Commercetools: 33%
Frameworks
15%
5%
5%
10%
5%
45%
5%
10%
Programming & Scripting
25%
5%
20%
8%
27%
10%
5%
-
Go: 25%
- Python: 5 %
- PHP: 20 %
-
JSON: 8%
- JavaScript: 27 %
- TypeScript: 10 %
-
MySQL: 5%
Pay Per Click
10%
10%
30%
5%
10%
25%
5%
5%
-
YouTube Ads: 10%
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Bing: 10%
- Google Ads: 30 %
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Amazon Ads: 5%
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Facebook Ads: 10%
-
Instagram Ads: 25%
-
Twitter Ads: 5%
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Pinterest Ads: 5%
User Experience
5%
5%
15%
0%
5%
70%
-
UX Strategy: 5%
-
User Research: 5%
-
Usability Testing: 15%
-
Design Thinking: 0%
-
Persona Definition: 5%
-
Wireframes & Prototyping: 70%
Do you need any of these services?
Contact the service provider and receive an appropriate offer in a timely manner.
Specialization
Industry Knowledge
20%
15%
5%
10%
10%
10%
5%
10%
15%
- Automotive and Vehicle Manufacturing: 20%
- Banking and Financial Services: 15%
- Industry and Mechanical Engineering: 5%
- Internet and Information Technology: 10%
- Consumer Goods and Trade: 10%
- Pharma and Medical Technology: 10%
- Tourism and Gastronomy: 5%
- Insurance: 10%
- E-Commerce: 15%
Client Sizes
45%
55%
- Midmarket: 45%
- Enterprise: 55%
Are the specializations right for you?
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Portfolio
Key Clients
Alphartis SE Häfele SE Dürr Dental Creditplus Bank Waldenburger Versicherungen Deine Tierwelt Ernst2 Architekten ahg Autohandelsgesellschaft mbH Faller Packaging Joker Jeans Rich & Royal Homodea Bogner Red Hat Audi NetApp Brax LBBW Immobilien DSV Gruppe Mercedes benz BOSCHAwards & Partner Statuses
Contentful Gold Partner DIN ISO 9001 Meta Business Partner Microsoft Advertisting Partner SEO Professionals Certificate Training company for Fachinf Analytics Certificate / Training Commercetools Partner Emporix PartnerCase Studies
Partner for mobility.
Case Study by Becklyn
ahg Autohandelsgesellschaft mbH
Automotive and Vehicle Manufacturing
Ludwigsburg
-
-
Web Development
Other
Description
The guiding principle of ahg / bhg is: "Earning your trust - every day". At Becklyn, we earned the trust of southern Germany's two largest automotive dealers in 2018. Working closely together, we got the sister websites for ahg and bhg on the road within just a few months - and have continued to develop them ever since.
Challenge
The core task of the relaunch project was to replace the previous Sitecore content management solution. Simply because it was no longer up to date due to high maintenance costs, error-prone data exports and a lack of functions. The relaunch was therefore intended to make the platform fit for the future. We therefore looked for scalable solutions - and found them in modern technologies and interfaces. We also took care of the basic requirements, including improved visibility and optimized customer journeys for business and private customers.
Solution
With the relaunch and beyond, we've created a headless digital experience platform (DXP) that has some features to offer under the hood: - E-commerce functions for purchasing and reserving vehicles. - Personalized shopping experience based on user behavior - AI-driven presentation of content and search suggestions - Innovative and intelligent search with over 100 filter options, individually ranked search results and highlighted special offers - Location search, reminder function and local landing pages - Seamless integration with company inventory systems - Vehicle inventory management and cleansing - Workflow and automation for editing and displaying content - Customized marketing dashboards with accredited data for better decision making
Results
The special feature of the new approach for the two websites is that 80% of the content is built using data from other systems. For example, the info on vehicle details, prices, and current inventory is played directly to the website from various internal company sources. To make this possible, interfaces were connected to the Headless DXP and individual business logic was configured to process the data. The advantage of this is that the information on the website is always up-to-date, content maintenance shrinks to a minimum and marketing can be partially automated. With the relaunch, we have been able to greatly improve the visibility of ahg / bhg in the search engines: on average by 100%, in some cases even by 120%. We achieved this through the targeted expansion of relevant landing pages and through more ranking keywords in the top 10 search results. This outstanding visibility on the Internet has also been recognized: in 2019, ahg / bhg won eighth place out of more than 100 automotive dealers in Germany at the IAA.
Do you have a similar project?
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Further case studies of the provider
Do you have a similar project?
Contact the service provider and receive an appropriate offer in a timely manner.
FAQ
What does Becklyn do?
What makes Becklyn stand out? The versatility of our team members. We are the nerdiest backend experts and passionate brand developers, brilliant marketing experts and insightful UX designers. This heterogeneity shapes our agency culture and mindset. It makes it natural for us to combine completely different perspectives - to create holistic digital experiences.
What sets Becklyn apart from the competition?
Becklyn is a speedboat, not a tanker.
MVP within 3-6 months
What is the project approach of Becklyn?
We work according to Scrum in sprints. We start with a kick-off workshop in which we agree on the scope of the project and the expectations.
We define joint weekly or daily meetings if required by the project. Regular exchange either via Slack or Teams is possible.
Customers get access to Notion, Confluence and Jira.
How does Becklyn calculate scope, time & budget?
Based on different metrics. Efforts are estimated for all disciplines, planning poker gives certainty regarding efforts. Offers always get a min. and max. Effort. Billing based on effort.
Efforts are planned and implemented in sprints.
Who is the typical client of Becklyn?
Becklyn's clients include medium-sized companies, hidden champions, corporations or even start-ups. The typical Becklyn client has a marketing department with whom we work at eye level.
We work for banks and insurance companies, for the automotive industry and suppliers as well as for all other industries. B2B and B2C. Becklyn is DIN ISO 9001 certified.
Are these answers plausible to you?
Contact the service provider and receive an appropriate offer in a timely manner.
Reviews
Integrated Reviews
5.0
June 2023
Reviewer:
Thomas Golze
Managing Director
Joker Jeans
Team Size:
11-50
Service:
Digital Strategy
Becklyn helped us a lot with the implementation of our online strategy. The work here is fast and goal-oriented. The contact is very reliable and also very nice.
Sortlist
Jack Joe
May 2022
Google
5.0
August 2021
Reviewer:
Mehmet Murat
Managing Director
Waschsalon wash & go
Service:
Digital Strategy
We have had the best experience with Becklyn so far. The team is very competent in what they do. They responded to our customer requests and always implemented them very quickly. They are also unbeatable when it comes to online marketing. I have been able to gain up to 30-40% more customers by working with them.
Sortlist
5.0
August 2021
Reviewer:
Andreas Hornung
GF
Bruce B. GmbH
Team Size:
11-50
Service:
Web Application
The development of a digital platform
The professional, structured implementation of the project in combination with the partnership-based approach.
Recommendation:
Sortlist
5.0
July 2021
Reviewer:
Marco Rieder
Managing Director
Exconcept GmbH
Service:
Digital Strategy
Great digital agency in Ludwigsburg! The collaboration over the last few years has been great and the Online Marketing Meetup in December was a really good event!
Sortlist
Joker Jeans
October 2020
Becklyn helped us a lot with the implementation of the online strategy. The work here is fast and goal-oriented. The contact is very reliable and also very nice.
Google
Laundromat wash&go
May 2020
With Becklyn we have had the best experience so far. The team is very competent in what they do. They responded to our customer requests and always implemented them very quickly. They are also unbeatable when it comes to online marketing. I have been able to gain up to 30-40% more customers by working with them.
Comment by Becklyn
Hi. Thank you for the great feedback. For us, the project with the location pages was also very exciting and we are looking forward to further joint projects and successes. VG
Google
Stefanie Kuhn
May 2020
I was allowed to be a guest at the OM Meet up and met very friendly and sympathetic staff there. It was a very nice exchange and there was free "punch" and sushi😍, need I say more?
Comment by Becklyn
Hey Steffi. Thank you for your nice feedback. We were very happy about your participation. See you soon! :) VG
Google
Marco Rieder
February 2020
Great digital agency in Ludwigsburg! The cooperation over the last years was great and the Online Marketing Meetup in December was a really good event!
Comment by Becklyn
Hi Marco. Your feedback put a smile on our faces - thank you for that. We are looking forward to further cooperation and exciting projects. VG
Google
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