Elisa Mützel

In e-commerce, choosing the right tools is crucial for long-term success. Shopify, one of the most popular platforms for online stores, offers a variety of apps designed specifically to help merchants optimize their store. Whether it's increasing conversion rates, improving customer relationship management (CRM), or automating the logistics process, the right Shopify apps can make all the difference.

However, with over 8,000 apps in the Shopify App Store, it can be difficult to find the best ones for your needs. In this article, we'll introduce you to the best Shopify apps that are essential in 2024 to make your e-commerce business more efficient and successful. From marketing tools and CRM apps to shipping and logistics solutions, these apps will help you take your store to the next level and compete in the highly competitive e-commerce market.

In 2024, online retailing continues to grow – e-commerce sales are steadily increasing worldwide. If you own a business or are planning to open an online store, you face an important decision: which e-commerce platform is right for your business? Two of the best-known options are Shopify and

WooCommerce, which together power a large proportion of the world's e-commerce websites.
Shopify, a fully hosted platform, offers a straightforward solution for those who want to launch an online store quickly and without technical know-how. WooCommerce, on the other hand, is a powerful, flexible plugin for WordPress that offers maximum customization options for tech-savvy users. But which of these platforms is best suited to your business?

In this article, we'll take a detailed look at the pros and cons of Shopify and WooCommerce, compare their features, costs, and scalability, and give you a clear overview of which solution is best suited for different business models. Whether you run a small online store or are a growing business, after reading this article, you'll know which platform best meets your needs.

If in doubt, seek advice from a professional e-commerce agency to help you find the ideal shop system for your needs.

First impressions are often the deciding factor. That's why the user-friendliness of a website plays a central role.

Studies show that 94% of the first impressions a user gains of a website are design-related. A well-designed and user-friendly website is therefore not just a nice-to-have, but an absolute necessity to convince users and retain them in the long term.

But what exactly makes a website user-friendly? It's about much more than just appealing colors and a clear structure. A truly user-friendly website ensures that users can easily find their way around, consume content with ease, and perform the desired actions without obstacles. In this article, you will learn how to create a website that is not only visually appealing but also functional and intuitive to use through targeted usability measures. From the basic principles of usability to designing optimal navigation and continuous optimization, we will cover all the aspects that are crucial for a successful web presence.

Consider having your website made user-friendly by a web design agency.