CONCRETE – Brandbuilding

With Concrete, we have developed a completely new agency brand (=> SOLIT Marketing) in order to strategically realign ourselves. The project was highly professional from the first preliminary discussion to the final approval of the website and we are very satisfied with the result in many respects. Clearly defined positioning, great design, very good recognizability and differentiation from competitors. The brand and what we do is easily understood by customers. We are extremely satisfied.

We came to Concrete on recommendation and are just starting to market a new product. We were immediately impressed by the development and presentation of the concept. We look forward to continuing our journey together.

Thanks to CONCRET, the COLOGNE COMEDY FESTIVAL has a completely new, modern branding that we are very happy with! Including new logo development, website, comprehensive program booklet and all advertising material. We have been working closely with the CONCRET team since the beginning of the year. We have found the collaboration to be very structured, creative, trusting and uncomplicated. We received extremely professional support throughout the development process. The fast, digital coordination processes were particularly helpful, whether through video instructions or digital platforms for joint collaboration. We were also very satisfied with the fast and comprehensive implementation of our ideas, the creative suggestions from the team and the willingness to find compromises for a solution. When problems and changes arose, someone was always directly available, which made finalizing the rebranding much easier for us. We were very impressed by the high level of initiative and creativity of the graphics department in particular. The initially planned graphic adaptation of our design turned into a complete rebranding that gives our festival a completely new image. We can highly recommend CONCRET and look forward to working with them again on various Brainpool Live Entertainment projects! Many thanks to the whole team, especially to Wolfram, Helena and Fee! Daniela Mayer (General Manager COLOGNE COMEDY FESTIVAL)

The collaboration with CONCRETE could not have gone better. CONCRETE has created a super creative, extraordinary branding for my startup that I can be happy about every day. Many thanks to the entire CONCRETE team. I am looking forward to the next collaboration. Now to the process: in my search for a cool branding agency for my start-up, I quickly landed on the CONCRETE website and booked an introductory call with Wolfram. In the call, Wolfram first outlined CONCRETE's work process to me, explained what I could expect and then took a lot of time to answer all my questions. After the call, it quickly became clear to me that CONCRETE was exactly the agency I was looking for. Once I had decided on CONCRETE, we got straight down to the strategy phase, which was largely overseen by Christian. The aim here was to work out the brand strategy, including the target group and market, and to develop an understanding of the brand, which then created the basis for the subsequent design work. In the design phase, four different "mood worlds" were initially designed and discussed with me. I actually really liked all four "mood worlds" at this point. At the end of the meeting, we ultimately decided on a mix of two of the worlds. The final branding strategy was then presented to me about three weeks later and I couldn't be happier with the result. CONCRETE created a super cool branding for my start-up that stands out with attention to detail, humor and creativity. Overall, I felt super well looked after the whole time. Very unbureaucratic, professional and above all transparent communication and a team that is passionate about their work and enjoys what they do. Thank you very much Wolfram, Christian, Helena and Fee! :)

The CONCRETE team helped us in all aspects with a rebranding that completely suits us! As a small company, we unfortunately started our rebranding process with a big blow: We had spent a lot of money and time on a brand discovery with a large Hamburg agency, but they only gave us a half-finished presentation and a brand image that didn't fit. When we were looking for a new partner, the CONCRETE team explained the collaboration process to us very transparently in advance via online meetings and explanatory videos. After we started together, CONCRETE understood our requirements very quickly. The result was a rebranding that immediately appealed to us and was fully in line with our range of services and our values. After a joint definition of the brand strategy, target groups, brand identity and the design of our core branding elements, CONCRETE helped us in all other areas for a strong market presence: A new website, team photos, branded online assets and our first branded employee and customer gifts. What we particularly appreciate about CONCRETE is the uncomplicated but very professional cooperation. The team also provides us with a great all-round service in which we can drive forward all issues relating to our brand. If certain aspects cannot be covered by CONCRETE, then the team is very well networked with other experts: for example, we were connected to plusquam.studio, who implemented the website for us in a very short time according to the concept developed by CONCRETE. CONCRETE has been helping us build our brand ever since. We are very grateful for the great cooperation and the guidance + expertise during our rebranding process! Thank you Wolfram, Christian, Marleen and Fee! Melanie from Digital2gether

Absolutely recommendable! If you want to place a brand on the market, you've come to the right place!

Super agency! Creativity and implementation TOP, have been a customer for years and am extremely satisfied. I can only recommend it! Thank you 🙏🏻

We have entrusted Wolfram Stratmann and his team with all our projects for many years and are extremely satisfied. Highly recommended.

When it came to finding a suitable advertising agency for our start-up, we (like everyone else) first consulted google and came across CONCRETE relatively quickly and arranged an initial meeting to get to know each other. We had our first meeting with Wolfram, to whom we then presented our future business. Wolfram was already able to show us a rough process flow and timeline. We liked him right from the start and he came across as very professional. Shortly afterwards, we received an email from him with a video that clearly and in a structured way showed the further process (divided into different phases) and the rough costs. We were immediately impressed by the clear structure and transparency and decided to take the next steps with CONCRETE. In the next step, we also met Christian, with whom we talked about the future company and the concept. It was immediately clear from both conversations that everyone was passionate about what they were doing and put their heart and soul into the project. Then the creative minds at CONCRETE got to work and we were presented with the first name suggestions as a video recording. This was very helpful, as you didn't just get a few names slapped on a piece of paper, but also the thought process behind each name. This was followed by further presentations with Wolfram and Christian on the future brand with logo, color concept, etc. If you have no idea about marketing, like we do, CONCRETE provides you with a complete one-stop store, a kind of all-round carefree package. Everyone is very professional and we are delighted with how quickly everything is implemented. We are already looking forward to expanding the brand further with the help of CONCRETE! It's such a great team and you feel like you're in good hands. We can only recommend Wolfram, Christian and their team to anyone who wants to set up a start-up or expand an existing brand. Thank you very much!

The cooperation with CONCRETE was a prime example of efficiency and speed. Our aim was to develop a distinctive branding for our newly founded start-up. During this process, we came across CONCRETE and recognized an ideal fit right from the initial discussions. The clear price structure and structured approach to the project were particularly convincing. An outstanding feature of the collaboration was Wolfram and Christian's dedication to first developing an in-depth understanding of our corporate identity and philosophy. This intensive examination of what aconvia is all about also sharpened our own perception of our company. Subsequently, together with Christian Rosenberger, we defined our strategy, target groups and market analysis in order to optimally position our presence there. We carried out the design phase with Ole and Wolfram. This included creating a PPT master, selecting fonts, designing a website, a logo, business cards and organizing a photo shoot - in short, a branding that we fully identify with. The cooperation was excellent, feedback cycles were efficient and communication was always flawless. The website design deserves special mention. Designed by Ole on a Figma board, it was then passed on for development. We were involved in CONCRETE's creative process throughout, which led to a seamless collaboration. The end result speaks for itself: we are extremely satisfied with our brand identity and recommend CONCRETE as a partner without reservation. Many thanks to Christian, Wolfram, Ole and all those who contributed to this success in the background. Best regards, the aconvia GmbH team.