#Die.Digitalfabrik GmbH
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Profile Overview
About #Die.Digitalfabrik GmbH
#Die.Digitalfabrik is your full-service digital agency based in the heart of the Ruhr region, in Dortmund. We not only advise you on e-commerce and online marketing, but also plan, design and optimize your campaigns throughout their entire duration. For you, full service means that we can take over all steps for your digital success, from initial strategy consulting to complete online marketing and project management through to further projects such as internationalization. In doing so, we create a holistic corporate presence, accompany all topics with meaningful reporting and always remain in close coordination with you and your corporate goals.
We are convinced that in times of digital transformation, it is no longer enough to tackle only individual topics, but that your digital transformation can only succeed if we develop a holistic vision and implement a comprehensive strategy across all marketing channels. Our team consists of experts with over 10 years of experience in web development of e-commerce solutions, digital branding, business intelligence, tracking & analysis, online marketing (SEO, SEA, social media, PSM, affiliate marketing, email marketing) as well as user experience (UX) and user-friendliness - we can provide you with optimal advice in every area and boost your performance. Our focus is always on your sustainable and measurable success.
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Locations
Dortmund
Berghofer Straße 219Expertise
- Content Marketing: 10%
- Web Development Agency: 15%
- SEO: 10%
- ECommerce Agency: 10%
- Social Media Marketing: 10%
- Video Production: 10%
- UX / UI Design: 10%
- Advertising: 10%
- Marketing Consulting: 15%
Advertising
- Online Advertising: 100%
CMS & Website Builder
- Typo3: 20%
- WordPress: 80%
ECommerce
- Shopware: 40%
- Shopify: 10%
- WooCommerce: 35%
- Magento: 5%
- OXID eSales: 10%
Frameworks
- Symfony: 50%
- jQuery: 15%
- Node.js: 10%
- VueJs: 15%
- React JS: 10%
SEO
- SEA: 10%
- OnPage Optimization: 10%
- Mobile Optimization: 10%
- Link Earning: 10%
- International SEO: 10%
- Performance Optimization: 10%
- Keyword Research: 15%
- Content Creation: 15%
- OffPage Optimization: 10%
Application Platforms
- nginx: 50%
- Linux Server: 50%
Programming & Scripting
- Visual Basic: 0%
- C Plus Plus (C++): 0%
- XML: 5%
- AJAX: 10%
- Python: 5%
- PHP: 35%
- C: 0%
- Java: 0%
- Other: 0%
- JSON: 0%
- JavaScript: 30%
- SQL: 5%
- REST API: 5%
- Progressive Web App: 5%
Social Media Marketing
- Pinterest: 10%
- TikTok: 5%
- Instagram: 35%
- Influencer: 10%
- LinkedIn: 20%
- Facebook: 20%
DevOps Technologies
- Docker: 90%
- GitLab: 10%
Database Technologies
- MySQL: 40%
- Elasticsearch: 20%
- MariaDB: 40%
Contact the service provider and receive an appropriate offer in a timely manner.
Team
Team Story
#Die.Digitalfabrik is your full-service digital agency based in the heart of the Ruhr region, in Dortmund. We not only advise you on e-commerce and online marketing, but also plan, design and optimize your campaigns throughout their entire duration. For you, full service means that we can take over all steps for your digital success, from initial strategy consulting to complete online marketing and project management through to further projects such as internationalization. In doing so, we create a holistic corporate presence, accompany all topics with meaningful reporting and always remain in close coordination with you and your corporate goals.
We are convinced that in times of digital transformation, it is no longer enough to tackle only individual topics, but that your digital transformation can only succeed if we develop a holistic vision and implement a comprehensive strategy across all marketing channels. Our team consists of experts with over 10 years of experience in web development of e-commerce solutions, digital branding, business intelligence, tracking & analysis, online marketing (SEO, SEA, social media, PSM, affiliate marketing, email marketing) as well as user experience (UX) and user-friendliness - we can provide you with optimal advice in every area and boost your performance. Our focus is always on your sustainable and measurable success.
Contact the vendor and get feedback on your queries in a timely manner.
Portfolio
Key Clients
Ralf Bohle GmbH Raiffeisen Waren-Zentrale Rhein-Main AG Kamera Express Rotterdam BV Thielemeyer GmbH & Co. KG EQOS Energie Holding Quarzo Rosa BV Dille & Kamille (Nederland) B.V. EFAG GmbH & Co. KG CUPSTORYS GmbH ec coffee Work GmbH Blanke Systems GmbH & Co. KG VALTEX SAS 3C Holding GmbH anstoss24.de WSH GmbH Leiner & kika Möbelhandels GmbH momox SE Weiner GmbH & Co. KG windeln.de Simon HMB Brand KG Pink Gellac | PBC International B.V Verband Bildung und Erziehung Landesverband NRW e. V. pro m2 GmbH Deutsches Anwaltsinstitut e. V. Sparkasse Hellweg-Lippe Westfalenhallen Unternehmensgruppe GmbH BEFORE EIGHT Group GmbH Seewald Immobilien GmbH Popken Fashion GmbH Vanderstorm Ventures GmbH & Co. KG Cristallo Frozen Food Production GmbH & Co. KGCase Studies
Description
Comprehensive website relaunch based on a detailed SEO strategy Relaunch planning and implementation - from concept to going live
In the course of the website relaunch, we created a new, modern design concept for the Verband Bildung und Erziehung (VBE NRW e.V.) and merged over 60 association pages into one main page with subpages using a new domain structure. The new homepage is characterized by a clear structure that is user-friendly and conversion-optimized. In terms of content, it functions as an important link between the association, members and service platform.
#A firmly established association breaks new ground
The Verband Bildung und Erziehung (VBE NRW e.V.) is the largest professional association in the education sector within the DBB NRW (Deutscher Beamtenbund). With over 24,000 members across the state, it represents their trade union and education policy interests. In particular, the VBE focuses on teachers, social education workers, educators, students or teachers at universities and in centers for practical teacher training (ZfsL). However, people who are still in training for one of these professions also benefit from the professional organization's commitment. For example, the VBE pursues the goal of making teachers permanent civil servants, promotes young colleagues, supports local schools, focuses on pupils through holistic concepts and offers legal advice and protection. In order to better represent the many activities, functions and comprehensive range of services offered by the VBE, it became clear that a new website was essential. The old site could no longer meet the requirements of users. Particularly against the background of search engine optimization (SEO), there was a great need for action.
#Strategic consulting, web development and a new design
So the VBE decided to tackle the website relaunch project with #Die.Digitalfabrik. In an initial joint workshop, we defined the status quo and clarified the functional and non-functional requirements. We talked about the success factors and where the VBE sees itself in the future. After assessing the feasibility and weighing up the costs, a comprehensive specification sheet and a coordinated offer were submitted.
Goals for the new website:
- A clear, modern, intuitive structure for user-friendly operation
- An appealing and versatile presentation of service offerings
- A prominent calendar of events
- Strong focus on member recruitment and retention
- More interaction options and stimulating elements for the user
- Comprehensive SEO optimization for better performance and search engine-optimized content
We created a detailed project plan that mapped the various phases. From preparation, analysis of the status quo, the market standard, direct and indirect competitors and strategy consulting through to implementation of the requirements, it showed the time frame including important milestones and the cost horizon. In addition, at this stage we were already looking at possible expansion stages and which online marketing measures could be used to better promote member recruitment.
#Giving the VBE a (new) face - a new corporate identity for brand communication
Based on this preparation, a mood board was designed, key visuals created and a creative concept for the digital strategy developed. We focused on aspects such as brand identity and communication, visual language and accessibility. We then designed scribbles with a mobile first approach for the new page types and comprehensively revised the visual language: Away from interchangeable images towards meaningful, unique and approachable communication. With stable performance, an appealing design and simple operation, the new VBE homepage is one of our best user experience projects!
#The website relaunch
Since a website relaunch has to take a number of points into account, it was important to define and structure these as clearly as possible in advance. Among other things, we defined target groups and target KPIs for the new performance, conversion and traffic drivers, what the new editorial system should look like and how master data should be maintained. The focus was on the exclusive member area and the event calendar in order to offer the best possible user-friendliness and comprehensive functionalities for these areas, not least through in-house development. Even before the start of the project, it was clear that WordPress would be the home of the new website, meaning that significantly better performance and scalability as well as simplified maintenance in the backend could be expected.
#Content migration and SEO optimization
The biggest challenge was probably to reduce the old website from over 5000 indexable URLs, many of which were duplicates, to around 700 pages and to first identify the pages that were relevant for Google and for the user. Events were excluded from this, as this would be largely automated. A major problem with the old website was duplicate content, i.e. multiple copies of the same content. This led to a high maintenance effort and an opaque user guidance. The first step was to create a comprehensive website analysis, prioritize the content based on the database, create a new sitemap and define a new URL structure. The existing URLs were not "speaking" URLs, i.e. they were identified by numbers. This meant a lot of extra manual work and made subsequent redirect mapping more difficult. Attention was paid to creating intuitive, internal links and a new heading structure was defined. However, content was not transferred 1:1 - numerous new elements were built into which the existing content had to be implemented. This made the migration effort somewhat more difficult, but the end result speaks for itself. The content was then migrated by #Die.Digitalfabrik in a form optimized for SEO standards, the aforementioned redirect mapping and structured data were set up and the necessary image SEO was also taken into account as part of the page speed optimization. In addition, a new and clear menu and domain structure was developed and the content was migrated in a user-friendly way, taking into account the exclusivity of the member area. Another challenge was the planning and implementation of the content freeze - a seamless transition from the old to the new system was absolutely essential, especially for the events calendar.
Search engine optimization phases
1. website analysis
2. prioritization of content
3. creation of new sitemap
4. definition of new URL structure
5. Consideration of intuitive, internal links
6. Creation of new elements, including implementation of existing elements
7. Optimization to SEO standards
8. Setting up redirect mapping and structured data
9. Development of a clear menu and domain structure
During the project, we were always in close contact with the VBE. Thanks to the close cooperation between the development, SEO and project management departments, it was ensured at all times that all information and requirements were passed on, corresponding briefings were set up and the open tasks were implemented step-by-step within the time frame and correctly in terms of content. At regular jour fixe meetings, we presented the current status of the project, presented interim results and clarified any queries that arose. We also regularly trained the VBE so that the employees were able to maintain the content (SEO-optimized) and fill the event calendar themselves. This offers the customer enormous flexibility and independence. After successfully going live according to plan in October 2023, we are now looking at how we can optimize member acquisition and create awareness. We are keeping a close eye on the figures with the help of the implemented tracking system in order to work out which potential improvements can be identified and implemented in the next expansion stage based on relevant KPIs.
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