The Art of Usability: How to Design a Compelling Website
First impressions are often the deciding factor. That's why the user-friendliness of a website plays a central role.
Studies show that 94% of the first impressions a user gains of a website are design-related. A well-designed and user-friendly website is therefore not just a nice-to-have, but an absolute necessity to convince users and retain them in the long term.
But what exactly makes a website user-friendly? It's about much more than just appealing colors and a clear structure. A truly user-friendly website ensures that users can easily find their way around, consume content with ease, and perform the desired actions without obstacles. In this article, you will learn how to create a website that is not only visually appealing but also functional and intuitive to use through targeted usability measures. From the basic principles of usability to designing optimal navigation and continuous optimization, we will cover all the aspects that are crucial for a successful web presence.
Consider having your website made user-friendly by a web design agency.