Content Strategies for Every Stage of the Customer Journey: A Complete Guide to Engage Customers
The customer journey is getting more complex than ever. According to research, 80% of consumers research online before making a purchase decision, and every stage of this process requires targeted content to guide potential customers toward a final purchase. The customer journey encompasses various phases — from the moment a customer becomes aware of a problem to the point they become a brand advocate.
"Content is the reason search began in the first place."
This guide will walk you through how to create the right content for every stage of the customer journey. Whether your goal is to attract new leads, nurture potential customers, or build long-term relationships, understanding what kind of content works best at each phase is key to delivering value.