360 Consulting
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Profile Overview
About 360 Consulting
Your competent Microsoft Dynamics 365 partner and consultant with offices in Cologne, Berlin and Munich. 360 Consulting offers its customers individual solutions for Microsoft Dynamics 365. Microsoft Dynamics 365 CRM, Business Central ERP consulting and Microsoft HR consulting as well as conception & development since 2013.
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Locations
Cologne
Zollstockgürtel 65Video
Expertise
- Software Development: 10%
- CRM Solutions: 40%
- Consulting: 10%
- ERP Solutions: 30%
- Marketing Consulting: 10%
CRM Solutions
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Microsoft Dynamics CRM: 100%
ERP Solutions
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Microsoft Dynamics ERP: 100%
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Portfolio
Key Clients
commerzbank Rwe Lanxess Stiftung Warentest First Solar Aktion Mensch Telekom Dürr Mitsubishi Vde Deutsches Rotes Kreuz eon bechtle Bauer Media westnetz xantaro adac gabo ewe hays primaholding enretecDownloads
Case Studies
Introduction of the CRM system MS Dynamics 365 at Stiftung Warentest
Case Study by 360 Consulting
Description
Since it was founded in 1964, Stiftung Warentest in Berlin has secured itself a firm place in the German media world as an independent consumer protection organization. Its continuous commitment to honest product evaluations and service comparisons has earned it a high reputation both at home and abroad. Its test results are regularly published in various print media and digital channels, allowing it to reach a wide readership in Germany and beyond. A versatile team of experts working out of Berlin enables Stiftung Warentest to carry out investigations in a wide range of product and service categories. These assessments are based on scientifically recognized procedures and offer consumers precise guidelines in an increasingly confusing market environment.
Challenge
Since its inception, Stiftung Warentest, a state-initiated institution, has specialized in providing consumers with comprehensive information about product quality and product features in order to support them in their purchasing decisions with its expert knowledge. With its headquarters in Berlin and a staff of almost 300 employees, the foundation has established itself as a market-leading organization in its field by publishing 12 issues of "Test" and "Finanz-Test" each year as well as special issues, special editions and book publications. A key unique selling point of Stiftung Warentest is its broad test spectrum, which ranges from bicycles to food. In addition, Stiftung Warentest sets itself apart from other test organizations with its extensive tests of large appliances and long-term endurance tests. New products are regularly evaluated in cooperation with international testing organizations. Despite its extensive market presence, the foundation does not use external advertising at all and only advertises its own publications and services. In an increasingly digitalized world, Stiftung Warentest faced a number of challenges in its IT area. The previous approach of inviting members of the Board of Trustees to meetings by email and sending out project lists proved to be not only inefficient, but also very confusing. The lack of a central platform meant that feedback and suggestions from experts were received in different formats. This contributed to employees having to collect this information from various sources and manually transfer it into the old CRM system. This method was not only time-consuming, but also prone to human error, which in turn increased the risk of information loss or distortion. Additionally, it was difficult to keep track of all interactions and communication channels with Board of Trustees members, especially when multiple employees were interacting with the same contacts at the same time. It became clear that a more modern integrated CRM solution was needed to optimize these processes. Such a system could not only centralize communication and feedback management, but also provide automated workflows to increase efficiency and minimize human error. With the aim of improving both internal collaboration and the relationship with external experts, the foundation began to implement a suitable CRM solution.
Solution
A solution was needed that:
- Provides a direct way for curators to make suggestions and view old suggestions.
- Enables suggestions to be placed in the right project in the CRM with just a few clicks.
- Has a clear and user-friendly interface.
- Enables efficient management and integration of suggestions.
Due to challenges in its IT landscape, Stiftung Warentest was looking for a future-proof solution and opted for Microsoft Dynamics 365. The decisive factors were the system's interface competence, easy integration with other systems, and the flexibility and scalability of Dynamics 365. After previous CRM implementations with other IT service providers had failed, 360 Consulting GmbH was called in. They analyzed the flaws of the old system and proposed a clear solution. The new CRM system improves suggestion management, increases efficiency and offers a better user interface. Stiftung Warentest's vision is further digitization, e.g. through Microsoft Power Automate. Despite initial difficulties, the clear project structure and close communication between all parties involved led to success. The positive collaboration with 360 Consulting GmbH will continue in order to further improve and expand the system.
Results
The implementation of a new CRM system from 360 Consulting GmbH has replaced manual data entry at Stiftung Warentest with an efficient system. This optimized internal processes and accelerated responses to customer inquiries. On the platform, curators can submit expert suggestions directly and view previous suggestions. 360 Consulting GmbH customized the system to the foundation's specific requirements, which simplified the flow of information and project work. With the integration of Microsoft Dynamics 365, data exchange was improved, which increased efficiency and enhanced the understanding of internal processes. Future updates will include the integration of further functions. It is planned that further functions will be added in the near future, such as the integration of project management. The primary goal is to achieve even closer networking and further optimize internal processes. From a technical point of view, the challenge was to develop a system that meets the specific requirements and structures of Stiftung Warentest. Thanks to the efficient cooperation between the parties involved, this challenge was successfully overcome together. The increased efficiency and transparency in all processes involved, combined with a fruitful and collaborative partnership, ensure the continued success of the entire project.
Contact the service provider and receive an appropriate offer in a timely manner.
Contact the service provider and receive an appropriate offer in a timely manner.