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“Referral marketing is king in the B2B environment”

an experienced businessman once said. This statement captures the essence of what many companies already know: Recommendations and reviews play a central role in making decisions about business partners and relationships. A study by Nielsen shows that 92% of people trust recommendations from friends and family more than other forms of advertising. In the B2B sector, such recommendations are often the key to success, as they create trust and minimize risk. It is not without reason that more and more companies and online marketing agencies are focusing on collecting and presenting good customer reviews. In this article, you will learn how referral marketing and reviews can be used effectively in the B2B sector and what advantages they offer.

online reputation is one of the cornerstones of any business, especially these days when everything that happens to your company is instantly known to anyone with even a modicum of interest. One way to build a reputation as a trustworthy, reputable and value-oriented company is simply to do your job as well as possible and survive for a decade or so - the mere fact that you've been around for a while proves your reliability to a great extent.

But what if you can't or don't want to wait for things to work themselves out, or if you want to set yourself apart from your competitors? Then you need to take a more proactive approach.

B2B service providers are increasingly faced with the challenge of becoming visible to potential clients in a highly competitive market and convincing them of their qualifications and experience in the shortest possible time, while at the same time reducing distribution costs and increasing their chances of success. Most providers can now present references, but just because you have well-known customers in your portfolio does not mean that these customer projects were also successful, and of course the clients know that too. In the end, it is the authentic customer testimonials that are relevant to B2B customers when making their decisions.

Find out about the advantages and obstacles of modern B2B referral marketing and learn how you can automate the evaluation process and thus optimize your new customer acquisition.